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By Robin Cherry

In "Catalog: The Illustrated heritage of Mail-Order Shopping", Robin Cherry strains the timeline of those snapshots from American historical past and discovers alongside the best way how we dressed, adorned our homes, labored, performed, and received round. Catalogs are a list of the way a lot issues fee in numerous eras and the way either language and photograph layout have advanced. From corsets to bell-bottoms, from child doll clothes and document Martens the entire option to iPods, the heritage of those catalogs is the historical past of our lives and our tradition. prepared into different types like garments, nutrition, animals, and homes, writer Robin Cherry explores the bright tales in the back of Sears, Montgomery Ward, Lillian Vernon, Harry & David, Jackson & Perkins, and naturally, forty five years of the Neiman Marcus Christmas Book.

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ISBN 978-1-56898-739-2 (alk. paper) Pages 19, 48,58,66,67, eighty four, 86, 116, 134, a hundred thirty five, 138– 1. Mail-order business—United States—History. forty-one, 194, 215, 256,258–9,260–61 I. name. HF5466. C45 2008 JC Penney: JC Penney data assortment at DeGolyer Library, Southern Methodist collage Pages fifty nine, sixty two, sixty four, sixty five, seventy three web page 106 © 2008 Eddie Bauer, Inc. utilized by permission. Sears files Pages 19–22, 40–46, 51–47, 60-63, 83,85, 87–103, 108-113, 118–128, 130–131, 133, 168–69, 192–3, 195,197–98, 201, 214, 216, 222–3, 236–44,246–47, 256, 265 381’. 1420973—dc22 2008022501 1 The Pioneers and Their Successors p16 2 model and wonder p32 four round the residence (and the home! ) p114 five Animals p144 eight Arts, Crafts, and spare time activities p208 Bibliography p270 three Toys, Dolls, and carrying items p76 6 Transportation p164 nine Books and song p230 7 nutrients and medication p188 10 vacation trips p250 Contents creation p10 Acknowledgments This e-book is devoted to the reminiscence of my father, who despatched me bins of mail order catalogs whilst i used to be in collage, by no means imagining the place it will lead. I leave out you, Dad. because of Abigail Koons, my agent, who stated she used to be trying to find “quirky non fiction” and agreed to tackle a first-time writer and Lauren Nelson Packard, my editor at Princeton Architectural Press, who succeeded in tackling what my mom calls “my congenital challenge with punctuation. ” I couldn’t have pulled jointly the pictures for this booklet with out assistance from a couple of archivists and contacts from museums and corporations round the state. I’m in particular indebted to Arlene may perhaps on the Sears Archive, Susan B. high quality and Kay Peterson on the Smithsonian Museum of yankee heritage data, Joan Gosnell on the JC Penney data at Southern Methodist collage, and Ginger Reeder at Neiman Marcus. I’m additionally overjoyed that Virginia Herz of The Robert may possibly property permit me use the unique snapshot of Rudolph-the-Red-Nosed Reindeer. final yet now not least, I owe a different due to my mom for making it attainable for me to make the effort to investigate and write this e-book and for consistently announcing, “I can’t wait to work out it. ” the following it's. nine “By your eyebrow pencils, your encyclopedia, and your alarm clocks shall you be identified. ” —Sinclair Lewis, in his foreword to David L. Cohn’s 1940 e-book, the nice previous Days: A heritage of yank Morals and Manners as obvious during the Sears Roebuck Catalogs Introduction all people recalls his or her favourite catalog, from the Sears Christmas want e-book to the J. Peterman Owner’s guide. Edward R. Murrow and Walter Cronkite even known as Stanley Marcus every year to determine the newest “His and Hers” present within the Neiman Marcus Christmas publication. present goods ranged from mink driving chaps and million buck jewels to “His and Hers” windmills, dinosaurs, sizzling air balloons, and submarines. Mail order catalogs express how we lived—even if we did so in space-dyed Orlon pullovers and knee-high polyurethane boot socks from the Sears Catalog of 1971. They exhibit how we dressed, embellished our homes, labored, performed, and received round.

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